SaaS Industry Specialists

Financial Operations for High-Growth SaaS

Master subscription revenue recognition, SaaS metrics, and investor-grade financials with CFO partners who've scaled dozens of SaaS companies through Series A to exit. From ARR tracking to Rule of 40 optimization, we speak your language.

Financial expertise and consulting
Financial expertise and consulting
Industry Challenges

SaaS Accounting Challenges We Solve

Subscription businesses face unique financial complexities. Here's how we help SaaS companies navigate them.

Revenue Recognition (ASC 606)
Multi-year contracts requiring deferred revenue tracking
Mid-contract upgrades, downgrades, and plan changes
Usage-based billing mixed with subscription tiers
Professional services bundled with software licenses
SaaS Metrics & Unit Economics
ARR, MRR calculations with complex churn scenarios
Customer acquisition cost (CAC) attribution across channels
Lifetime value (LTV) modeling with cohort analysis
Net revenue retention and expansion metrics
Cash Flow vs. Revenue Timing
Annual prepayments creating large deferred revenue balances
High burn rate while building ARR
Working capital planning for growth investments
13-week cash runway forecasting for board reporting
Pricing Model Complexity
Tiered pricing with feature gates and usage limits
Seat-based vs. usage-based revenue allocation
Freemium model conversion tracking
Enterprise contracts with custom pricing
Our Expertise

Comprehensive SaaS Financial Services

From early-stage startups to growth-stage companies, we provide the financial infrastructure SaaS businesses need to scale.

Subscription Accounting
ASC 606 revenue recognition
Deferred revenue tracking
Billing system integration
Contract modifications accounting
Digital Banks & Neobanks
ARR/MRR reporting
Churn analysis (gross & net)
Cohort-based LTV modeling
CAC payback period tracking
Financial Modeling
3-statement projections
Scenario planning (best/worst case)
Runway & burn rate forecasts
Headcount planning models
Fundraising Support
Investor deck financials
Due diligence data rooms
Board presentation packages
Cap table management
Tax Optimization
R&D tax credit qualification
Multi-state nexus analysis
Sales tax compliance
Stock option planning (409A)
Audit & Compliance
SOC 2 Type II preparation
Annual audit support
Internal controls documentation
Revenue audit procedures
SaaS Metrics

The Metrics VCs Actually Care About

We track and report the operational and financial metrics that drive SaaS valuations and board discussions.

Growth Metrics
ARR & MRR Growth Rate
New ARR vs. Expansion ARR
New ARR vs. Expansion ARR
Sales Efficiency (Magic Number)
Customer Economics
CAC Payback Period
LTV:CAC Ratio
Average Contract Value (ACV)
Gross Margin per Customer
Retention & Churn
Net Revenue Retention (NRR)
Gross Revenue Retention (GRR)
Logo Churn Rate
Expansion Revenue Rate
Efficiency Metrics
Rule of 40 Score
Burn Multiple
Months to Breakeven
Operating Leverage
Growth Strategy

Optimize Your Rule of 40 Score

The Rule of 40 (growth rate + profit margin ≥ 40%) is the gold standard for SaaS health. We help you balance growth and profitability to maximize valuation multiples.

35%
Avg Rule of 40 Score

Our clients consistently outperform industry benchmarks

2.1x
Valuation Multiple Gain

Companies that optimize Rule of 40 see higher exit multiples

18 Months
Avg. Time to Profitability

Strategic planning accelerates path to positive unit economics

Client Success

45% Rule of 40

Our Clients

"Rich and the aquifer team helped us significantly improve our financial infrastructure. This allows us to focus on scaling faster, while feeling confident we have the right financial systems in place."

"The Aquifer team has been incredibly insightful in approaching our finance stack, making them an invaluable partner for our business. They work with us rather than around us and continue to lend their expertise in the world of web3 accounting."

"Aquifer was instrumental in helping GDA scale by providing financial infrastructure & processes, financial advisory seed + Series A rounds, corporate accounting & tax support, and any other ad-hoc projects. The team brought a strong sense of co-founder ownership."

The Aquifer Difference

Strategic Partners Who Speak SaaS

We don't just close your books. We become integrated partners who understand your pricing model, growth strategy, and investor expectations—speaking the language of modern subscription businesses.

SaaS-First Expertise

We specialize exclusively in fintech, understanding nuances from payment flows to digital asset accounting that generalist firms miss.

Metrics-Driven Insights

Real-time dashboards tracking the 20+ metrics that matter—from CAC payback to net dollar retention.

Fundraise-Ready Always

Investor-grade financials maintained year-round, so you're ready to fundraise on your timeline, not your accountant's.

Our Team

Meet Your CFO Partners

Our experienced CFOs bring decades of expertise across various industries to help your business thrive

Rich Zhou
CEO & Founder
Terence Papadacos
COO & Manager of Accounting
Alexander Williamson
Senior Manager of Accounting
Ron Armstrong
Senior Business Analyst
Witton Leung
Financial Modeling Expert
Lydia Yu
Manager of Accounting
Mhilanie Belleza
Manager of Accounting
Want to learn more about our team and expertise?
View Full Team Bios
Common Questions

SaaS Accounting FAQ

How do you handle complex SaaS revenue recognition under ASC 606?
What SaaS metrics do you track and report?
Can you help us prepare for a funding round?
How do you handle deferred revenue for annual contracts?
What's your experience with SOC 2 compliance?
Can you help optimize our Rule of 40 score?
How quickly can you close monthly books for a SaaS company?
Do you help with R&D tax credits for SaaS companies?
Let's Get Started

Ready to Scale Your SaaS?

Get a free SaaS metrics audit. We'll analyze your current metrics, identify gaps, and show you exactly how to build investor-grade financial operations.

Free Audit ($1,500 value)
30-Min Free Call
Custom SaaS Roadmap