Master inventory accounting, marketplace reconciliation, and unit economics with CFO partners who understand e-commerce operations. From DTC brands to Amazon FBA sellers, we provide the financial infrastructure online retailers need to scale profitably.
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Online retailers face unique financial complexities from inventory costing to marketplace fee reconciliation.
From bootstrapped DTC startups to 8-figure Amazon sellers, we provide specialized accounting for online retail.
Monitor the operational and financial metrics that drive e-commerce profitability and growth.
Most e-commerce businesses don't know which products are actually profitable once you factor in all costs. We provide SKU-level profitability analysis with fully loaded COGS including landed costs, storage fees, and shipping.
We identify money-losing products hidden by incomplete cost tracking
Clients improve gross margin by eliminating losers and focusing on winners
Daily updates showing contribution margin by SKU, channel, and cohort
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Client Success
"Rich and the aquifer team helped us significantly improve our financial infrastructure. This allows us to focus on scaling faster, while feeling confident we have the right financial systems in place."
"Rich and the aquifer team helped us significantly improve our financial infrastructure. This allows us to focus on scaling faster, while feeling confident we have the right financial systems in place."
"Rich and the aquifer team helped us significantly improve our financial infrastructure. This allows us to focus on scaling faster, while feeling confident we have the right financial systems in place."
"Rich and the aquifer team helped us significantly improve our financial infrastructure. This allows us to focus on scaling faster, while feeling confident we have the right financial systems in place."
"The Aquifer team has been incredibly insightful in approaching our finance stack, making them an invaluable partner for our business. They work with us rather than around us and continue to lend their expertise in the world of web3 accounting."
"Aquifer was instrumental in helping GDA scale by providing financial infrastructure & processes, financial advisory seed + Series A rounds, corporate accounting & tax support, and any other ad-hoc projects. The team brought a strong sense of co-founder ownership."
We don't just reconcile Shopify payouts. We become integrated partners who understand your CAC, inventory turns, and marketplace dynamics—speaking the language of modern online retail.
We specialize exclusively in online retail, understanding nuances from FBA fees to landed costs that generalist accountants miss.
Proactive nexus monitoring, automated multi-state filing, and audit defense keep you compliant in 45+ jurisdictions.
Real-time profitability tracking by SKU, channel, and customer cohort—showing exactly where to focus for growth.
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Our experienced CFOs bring decades of expertise across various industries to help your business thrive
Get a free e-commerce financial audit. We'll analyze your SKU profitability, sales tax exposure, and unit economics—providing actionable insights to improve margins.